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Create
unforgettable stories without
ever relying on luck

Learn the Science of Storytelling and use the toolkit to produce better films faster, grow your business your way, and position yourself with unmatched storytelling expertise.

Get access to your toolkit here
 

Craft unforgettable stories without relying on luck

Gain clarity and confidence in your creative decisions so you can create compelling films that you’ll be proud of.

This is what I want

Most filmmakers struggle to make films that move people.

But you're not just any
filmmaker...

You're here because you know your films can and should be better.

Now you might be thinking…

I’m A Filmmaker… Why Should I Care About Storytelling?

Shouldn’t I be more focused on improving my technical skills so I can make better films?

I’ve mentored thousands of students in the last 15 years I’ve been a filmmaker and an educator. And the biggest mistake I’ve seen them make is overlook the most important part of their film: the story.

Story is the heart of your film. Storytelling is your job, and how well you execute on it depicts how captivated, engaged, and motivated the audience is to take action on your message. Beautifully captured scenes are nice to look at, but it's the brilliant storytelling that makes your audience watch your film over and over again, then share it with everyone they know.

Most filmmakers struggle to make films that move people. But you're not just any filmmaker… You're here because you know your films can and should be better.

Raise Hands IF ANY Banner Image
Logo Vector - Raise Hand If Any

Raise your hand if 🖐️

You feel like you're just throwing the dice with your storytelling

You find it tricky to explain the HOW behind what you do

You dream of creating films that make people feel seen

You struggle to get stakeholder buy-in

You don't always feel proud of the films you're making

You often feel like a prop or tripod rather than a strategic partner

Making impactful films can be less overwhelming and more exciting when you learn how to develop a perspective, articulate your process, and MASTER STORYTELLING. That's why we created The Science of Storytelling for you.

Raise your hand if 🖐️

 

You're trying to find your story in post

 

You find it tricky to explain the HOW behind what you do

 

You dream of creating films that connect and make people feel seen

 

You struggle to get stakeholder buy-in

 

You don't always feel proud of the films you're making

 

You often feel like a tripod rather than a valued creative partner

 

Making impactful films can be less overwhelming and more exciting when you learn how to develop a perspective, articulate your process, and MASTER STORYTELLING. That's why we created The Science of Storytelling for you.

Document

You don't need to cross your fingers and hope for the story to find you when you

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🧲 Grasp the fundamentals of an extraordinary story

🎥 Know how to present the science behind your creative process

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📑 Apply a proven and step- by- step storytelling blueprint

💪 Develop a strong perspective and leverage it

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So you can finally...

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📺 Find unforgettable stories and bring them to life

💰 Land those big clients without constantly justifying your value

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📝 Have a repeatable process that takes out the guesswork and luck

🕺 Stand out in the age of micro-content and cheap AI hacks

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You don't need to cross your fingers and hope for the story to find you when you

Vector line between
Vector line Vertically

🧲 Grasp the fundamentals of an extraordinary story

 

🎥 Know how to present the science behind your creative process

Vector line Vertically

📑 Apply a proven and step- by- step storytelling blueprint

 

💪 Develop a strong perspective and leverage it

Vector line Vertically

So you can finally...

Vector line between
Vector line Vertically

📺 Find unforgettable stories and bring them to life

 

💰 Land those big clients without constantly justifying your value

Vector line Vertically

📝 Have a repeatable process that takes out the guesswork and luck

 

🕺 Stand out in the age of micro-content and cheap AI hacks

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Why learn from Muse Storytelling

We’ve travelled the over 100+ countries making commercial films for brands like:

Commercial Film Brand
5 Emmy's

more than 100M impressions worldwide

As experts in the science of storytelling we’ve been invited to train:

United Nations, Apple, Nike & 10,000 + Filmmakers

Company invited train

Why learn from Muse Storytelling

We’ve traveled to over 100+ countries making commercial films for brands like:

Commercial Film Brand
5 Emmy's

more than 100M impressions worldwide

As experts in the science of storytelling we’ve been invited to train:

United Nations, Apple, Nike & 10,000 + Filmmakers

Company invited train

4 ways you can master story: 

Become highly sought after, in-demand, and paid your true worth...

 

GROW: More Clients, Higher Pay

Use our Canva templates - tailored to our 3-step approach 

to increase your perceived value and make it easy to present your ideas so you land big clients without constantly justifying your value.

 

GAIN: Your Essential toolkit for Every Project

This stepwise approach not only makes you efficient, it also

helps you LEAD your clients by explaining what is happening, and why – gaining their trust and giving you creative freedom.

 

CREATE: Frameworks for Unforgettable Films 

Grasp, apply, and master the fundamentals of an

extraordinary story so you can evoke all the senses as you bring tales to life. Just watch the way your audience raves about your next film after using this story toolkit. 

 

BOOST: Achieve More in Less Time 

 When its time to start your next project, let our 

custom-trained AI assistant streamline your storytelling process. It's custom-built to be easy, so no previous AI experience is needed.

Get Quick-Start Access Here 🖱

Why We Created The Science of Storytelling

Hint: It's to help you rise above the competition in the industry, faster. 

Our experience spans various projects, from commercials to full-length documentaries, some with over 7-figure budgets. This gives us a unique perspective we're eager to share.

We're Muse, a relentlessly curious team of filmmakers. We're recognized 5-Time National Emmy Award Winners, but what drives us is our passion for storytelling.

We're not just filmmakers, we're researchers too.
We've delved into the science of storytelling, sharing our findings in academic journals.

We've had the privilege of working with an incredible range of subjects, from world-class athletes to presidents. These experiences have enriched our storytelling.

Want to see how we applied everything you will own here to a HUGE project
the Four Seasons hired us for?

Then want to see how we used the toolkit to script the work in less than an hour? Watch the video below!👇 

 

Use the toolkit like I do and this is what's possible for you...

Use the toolkit like we do and this is what's possible for you...

You will outshine any other company, freelancer, or team a client is interviewing. Welcome to the world of being an in-demand filmmaker.

You will gain the ability to pitch your worth, and start charging you true value on your next projects - oh, and never undercharge again.

The insight and knowledge to work with repeat clients on projects you dreamt of before - now all wrapped into your daily schedule.

The processes to hunt for better clients, land the gigs you felt you "couldn't," and compete with those you used to admire.

Frees up your time on work that used to take days, which now takes 30% less time, all so you can take a break, or land more repeat clients.

Why learn from Muse Storytelling

We’ve travelled the over 100+ countries making commercial films for brands like:

Commercial Film Brand
5 Emmy's

more than 100M impressions worldwide

As experts in the science of storytelling we’ve been invited to train:

United Nations, Apple, Nike & 10,000 + Filmmakers

Company invited train

Why learn from Muse Storytelling

We’ve travelled the over 100+ countries making commercial films for brands like:

Commercial Film Brand
5 Emmy's

more than 100M impressions worldwide

As experts in the science of storytelling we’ve been invited to train:

United Nations, Apple, Nike & 10,000 + Filmmakers

Company invited train

Ready to become the filmmaker you know you can be?

LEVEL UP IN 2024

PAY IN FULL

MORE SAVINGS

$497

Usually: $1,162 Save: $665
A one time investment
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Get instant access today
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6-Month 100% Satisfaction Guarantee
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BONUS: ​StoryFirst Community ($97 value)

LIFETIME ACCESS

To all the modules

PAYMENT PLAN

MORE FLEXIBILITY

$147/mon

4 simple monthly payments
Usually: $1,162 Save: $835
Tick Circle
Get instant access today
Tick Circle
6-Month 100% Satisfaction Guarantee
Tick Circle
BONUS: StoryFirst Community ($97 value)

LIFETIME ACCESS

To all the modules

6-MONTH

MONEY-BACK GUARANTEE

Your happiness is our priority. So if you’re not entirely obsessed with the Science of Storytelling within the first 6 months of the program, we’ll pay you back in full.

If you complete all the lessons, show us a project that you worked on applying the principles behind the Science of Storytelling, and are still not 100% satisfied with the program—you have a full six months to request a refund.
That’s right — we guarantee your purchase for a full six-months, giving you time to dive in and fully soak up the process and ideas.

Everything You’ll Get Inside Science Of Storytelling

What is story and why does it matter to you and your audience?

IN A NUTSHELL: As a filmmaker, this module provides you with a foundational understanding of why storytelling is a vital tool in your arsenal. It shows you how to recognize the potential of stories to not just entertain, but to also inspire change and convey meaningful messages. This insight will aid you in creating films that resonate with your audience, leaving a lasting impression, and elevating your work from simply being seen to being remembered and valued. 

HOW THIS HELPS YOU QUICKLY BECOME A BETTER FILMMAKER:

Once you’ve completed this module, you can expect to:

Discover how to weave narratives that deeply resonate with audiences, ensuring your films are not just watched, but felt at the core.

Shift from being a regular storyteller to a remarkable one, creating content that stands out in a crowded media landscape

Understand how to build strong emotional bridges with your audience, engaging viewers like never before.

Harness the power of storytelling to not just entertain, but inspire change and convey powerful messages that matter.

Uncover the art of capturing and holding audience attention from start to finish, making every moment of your film count.

Elevate your brand as a filmmaker who delivers not just videos, but memorable experiences and results, the art of capturing and holding the audience's attention attracting higher-value projects and clients.

Break through creative blocks and discover fresh, impactful stories everywhere, fueling your passion and purpose as a filmmaker.

WHAT’S INSIDE:

8 important video lessons:

Why Story Is More Important Than Ever

What Exactly Is A Story

Who You’re Learning From

​Two Critical Forces In Story

The Four Pillars Of Story

​The Science Of Storytelling – Narrative Transportation

​The Science Of Storytelling – Character Identification

An Overview Of The Process

An expert interview with Dr. Anne Hamby, one of the leading Researchers on Narrative Transportation.

PDF downloads of Muse’s published academic research.

Additional must-read studies that will transform the way you see story.

Storyfinding

IN A NUTSHELL: Engaging in Storyfinding equips you with a deeper understanding of your subject, leading to more informed and intentional creative decisions. This process will enable you to discover unique characters and conflicts that form the heart of your story, ultimately enhancing the emotional and intellectual impact of your films.

HOW THIS HELPS YOU QUICKLY BECOME A BETTER FILMMAKER:

Once you’ve completed this module, you can expect to:

Discover compelling characters who bring your story to life and resonate with audiences.

Find central conflicts that drive narrative engagement and keep viewers hooked. 

Make informed creative choices that align with the heart of your story, elevating its quality.

Gain an in-depth understanding of your film's subject matter, enhancing authenticity and depth.

Incorporate varied viewpoints, enriching your narrative with a broad spectrum of experiences and insights.

Conduct thorough pre-production research which reduces time and resources spent in production and post-production.

WHAT’S INSIDE:

9 important video lessons:

Shifting Your Approach To Filmmaking

Storyfinding 101

People As The Big 3 Things

​Plot As Curiosity

​Purpose As The Keywords

Places As Authenticity

Step-By-Step Storyfinding Process

Storyfinding Manual

​The 7 Types Of Stories

Muse’s official Storyfinding Manual: A guidebook on the Storyfinding process from beginning to end.

Strategic Breakdown: A look at different storytelling strategies and how to make the most of them.

Storyfinding Tracker: A single spreadsheet to keep track of all of your ongoing storyfinding conversations in one place.

Creative Development

IN A NUTSHELL: Understanding and executing creative milestones is vital for filmmakers. It ensures the film has a clear objective, strong characters that drive emotional engagement, and a compelling plot. Our approach will help you create stories that resonate deeply with audiences, making your work stand out in a saturated and ultra-competitive landscape.

HOW THIS HELPS YOU QUICKLY BECOME A BETTER FILMMAKER:

Once you’ve completed this module, you can expect to:

Articulate your film's goals through Story Keywords ensuring every creative decision aligns with your vision.

Master the art of choosing characters that embody the essence of your story, enhancing the impact of your storytelling.

Develop a plot that captivates from start to finish, ensuring your audience remains engaged throughout your film.

Gain advanced skills in crafting narratives, strategically developing your story, and optimizing for emotional engagement and audience retention.

Build confidence in your creative decisions, knowing they are backed by a proven, strategic approach.

Employ a transformative approach to storytelling that not only entertains but also influences and inspires your audience.

WHAT’S INSIDE:

9 important video lessons:

The Three Creative Milestones

Developing Your Story Keywords

Tips For Better Keywords

​Choosing Your Lead Character

Additional Character Roles

Developing Your Storyboards

The Hook And Jab

Wrapping Plot In Place

Making Your First Film With Muse

Keywords Worksheet: A guide to help you identify and align on your objective so that you can stay on track throughout the entire process.

Character Brief Worksheet: A breakdown on what to look for in a character and how to seek out the most powerful characters for your film.

Sample Profit and Loss Statement: A document that delivers clarity around revenue from different projects, expenses and the profit.

Storyboard Breakdown: You will be able to use this worksheet to plan the plot points of your story and go into production with intention and preparation.

A Digital Version of All 3 Creative Milestones: You can use our templates as-is or quickly use all of your own branding.

Plus: Your Story Genius AI Assistant

Get your own $60,000 virtual assistant, 24/7, to cover your blindspots, build workflows, and do it before you've brewed that first morning coffee.

AI workflows trained on our research data (not generalized GPTs, or some Joseph Campbell story structure you've heard before). Get real results, right at your fingertips, when you need it most.

This will become your superpower, and you need zero AI experience to take advantage of it right now. Simple prompts, and you're off to the races with pre-loaded storyboards, templates, and scripts.

Cuts daily filmmaking research and script work from 2-4 hours per day into 20-30 minutes. Buys back your time to free headspace or take more client work. 

WHAT YOU OWN:

The ultimate creative 24/7 creative assistant

Stuck for character arcs? Just ask 

Interview questions at the drop of a hat 

Mission statements are a prompt away 

​Review full transcripts & get better story structure

Keywords, research briefs, and story structures

Access the 3/1 rule for detailed shot perspectives

Research that took hours, now just minutes

Plot narratives right before your eyes

This is for you if...

For You Mark Icon

You make documentary, commercial, or non profit films

For You Mark Icon

You work with clients or are an in-house filmmaker for agencies or companies

For You Mark Icon

You craft real stories involving real people rather than scripting and hiring actors

For You Mark Icon

You're a filmmaker of any skill level, from beginner to advanced (regardless of your technical capabilities)

This is NOT for you if...

NOT For You Mark Icon

You aspire to make Hollywood-style films involving fictional narratives, hired actors, and written screenplays

NOT For You Mark Icon

You're not a filmmaker and only wish to learn about storytelling.

NOT For You Mark Icon

You're looking for quick hacks without doing what it takes to get into the world and find and tell unique stories

Learn the Science of Storytelling

Watch some of our work the Science of Storytelling is built upon...

 

Four Seasons Desroches

As the lead storytelling partner for Four Seasons, we created over a hundred films at dozens of their properties—including their most viewed film of all- time.

The Britto Doc

An in the works documentary on the life of the most licensed artist in history: Romero Britto.

 

What other incredible Filmmakers said about the process...

Everything You Need To Craft Unforgettable Stories. Every Time.

WHETHER YOU’RE A BEGINNER FILMMAKER OR A SEASONED VET—ELIMINATE ALL GUESSWORK FROM YOUR NEXT BEST PROJECT.

26+ important video lessons on the Science of Storytelling ($327 Value)

Muse’s official Storyfinding Manual, Storyfinding Tracker, Strategic Breakdown, Keywords Worksheet & Character Brief Worksheet ($250 Value) 

The Story Genius AI acting as your own 24/7 assistant or duplicate version of you. Trained on our science of data so you get accurate story hooks, storyboards, and film-work prep at the touch of an input. ($199 Value)

Our pre-designed Canva templates you can use this alongside Story Genius to complete work faster,  increase your perceived value when pitching your ideas, and buy back your time to take on bigger clients ($199 Value)

Step-by-step blueprint to plan the plot points of your story and go into production with intention and preparation ($99 Value)

Value: $1074

FREE BONUS: The StoryFirst™ Community

You've longed for a dynamic, always-on filmmaking community. Welcome to the Story First Community, where decades of collective filmmaking wisdom come alive!

Here's What's Inside Story First:


🎬 Connect, Share, and Grow: Imagine a place where you're surrounded by friends who get it – they love filmmaking and storytelling just like you. Here, you can show off your latest work, get real talk feedback, and get help when you feel stuck.


🔑 24/7 Global Access: No matter where you are, a world of filmmakers is in your pocket. Need urgent advice? Celebrating a win? Your community is ready to help – available on web and mobile.


🎉 Film Reviews: We know a filmmaker's journey is often solitary. That's why we've created a space solely to post your work and get feedback from like-minded folks. Your work deserves to be celebrated and discussed beyond just the client deliverables.


🎥 Exclusive Monthly Themes: Each month has a theme that  guides the dialogue from the Muse Team. The theme is also what determines the exclusive event each month – a webinar just for those in Story First.

Monthly Themes

Each month, dive deep into a specific area of filmmaking, enriching your craft.

Ready to become the filmmaker you know you can be?

LEVEL UP IN 2024

PAY IN FULL

MORE SAVINGS

$497

Usually: $1,162 Save: $665
A one time investment
Tick Circle
Get instant access today
Tick Circle
6-Month 100% Satisfaction Guarantee
Tick Circle
Free: ​StoryFirst Community ($97 value)

LIFETIME ACCESS

To all the modules

PAYMENT PLAN

MORE FLEXIBILITY

$147/mon

4 simple monthly payments
Usually: $1,162 Save: $835
Tick Circle
Get instant access today
Tick Circle
6-Month 100% Satisfaction Guarantee
Tick Circle
BONUS: StoryFirst Community ($97 value)

LIFETIME ACCESS

To all the modules

Everything you need to know is in The Science of Storytelling

Ever feel like a tripod, completely at the whim of your clients?

In order to become the creative you've always wanted to be, you need to establish your perspective and demonstrate expertise. This 90-day experience will give you the tools and processes to put you in the driver's seat of your projects . It's not about finding better clients or tools – it's about unlocking your potential through a structured approach to storytelling.