Create
unforgettable stories without
ever relying on luck
Learn the Science of Storytelling and use the toolkit to produce better films faster, grow your business your way, and position yourself with unmatched storytelling expertise.
Get access to your toolkit here
Craft unforgettable stories without relying on luck
Gain clarity and confidence in your creative decisions so you can create compelling films that youâll be proud of.
Most filmmakers struggle to make films that move people.
But you're not just any
filmmaker...
You're here because you know your films can and should be better.
Now you might be thinkingâŠ
Iâm A Filmmaker⊠Why Should I Care About Storytelling?
Shouldnât I be more focused on improving my technical skills so I can make better films?
Iâve mentored thousands of students in the last 15 years Iâve been a filmmaker and an educator. And the biggest mistake Iâve seen them make is overlook the most important part of their film: the story.
Story is the heart of your film. Storytelling is your job, and how well you execute on it depicts how captivated, engaged, and motivated the audience is to take action on your message. Beautifully captured scenes are nice to look at, but it's the brilliant storytelling that makes your audience watch your film over and over again, then share it with everyone they know.
Most filmmakers struggle to make films that move people. But you're not just any filmmaker⊠You're here because you know your films can and should be better.
Raise your hand if đïž
You're trying to find your story in post
You find it tricky to explain the HOW behind what you do
You dream of creating films that connect and make people feel seen
You struggle to get stakeholder buy-in
You don't always feel proud of the films you're making
You often feel like a tripod rather than a valued creative partner
Making impactful films can be less overwhelming and more exciting when you learn how to develop a perspective, articulate your process, and MASTER STORYTELLING. That's why we created The Science of Storytelling for you.
You don't need to cross your fingers and hope for the story to find you when you
đ§Č Grasp the fundamentals of an extraordinary story
đ„ Know how to present the science behind your creative process
đ Apply a proven and step- by- step storytelling blueprint
đȘ Develop a strong perspective and leverage it
So you can finally...
đș Find unforgettable stories and bring them to life
đ° Land those big clients without constantly justifying your value
đ Have a repeatable process that takes out the guesswork and luck
đș Stand out in the age of micro-content and cheap AI hacks
You don't need to cross your fingers and hope for the story to find you when you
đ§Č Grasp the fundamentals of an extraordinary story
đ„ Know how to present the science behind your creative process
đ Apply a proven and step- by- step storytelling blueprint
đȘ Develop a strong perspective and leverage it
So you can finally...
đș Find unforgettable stories and bring them to life
đ° Land those big clients without constantly justifying your value
đ Have a repeatable process that takes out the guesswork and luck
đș Stand out in the age of micro-content and cheap AI hacks
Why learn from Muse Storytelling
Weâve traveled to over 100+ countries making commercial films for brands like:
more than 100M impressions worldwide
As experts in the science of storytelling weâve been invited to train:
United Nations, Apple, Nike & 10,000 + Filmmakers
4 ways you can master story:Â
Become highly sought after, in-demand, and paid your true worth...
GROW: More Clients, Higher Pay
Use our Canva templates - tailored to our 3-step approachÂ
to increase your perceived value and make it easy to present your ideas so you land big clients without constantly justifying your value.
GAIN: Your Essential toolkit for Every Project
This stepwise approach not only makes you efficient, it also
helps you LEAD your clients by explaining what is happening, and why â gaining their trust and giving you creative freedom.
CREATE: Frameworks for Unforgettable FilmsÂ
Grasp, apply, and master the fundamentals of an
extraordinary story so you can evoke all the senses as you bring tales to life. Just watch the way your audience raves about your next film after using this story toolkit.Â
BOOST: Achieve More in Less TimeÂ
 When its time to start your next project, let ourÂ
custom-trained AI assistant streamline your storytelling process. It's custom-built to be easy, so no previous AI experience is needed.
Why We Created The Science of Storytelling
Hint: It's to help you rise above the competition in the industry, faster.Â
Our experience spans various projects, from commercials to full-length documentaries, some with over 7-figure budgets. This gives us a unique perspective we're eager to share.
We're Muse, a relentlessly curious team of filmmakers. We're recognized 5-Time National Emmy Award Winners, but what drives us is our passion for storytelling.
We're not just filmmakers, we're researchers too.
We've delved into the science of storytelling, sharing our findings in academic journals.
We've had the privilege of working with an incredible range of subjects, from world-class athletes to presidents. These experiences have enriched our storytelling.
Want to see how we applied everything you will own here to a HUGE project
the Four Seasons hired us for?
Then want to see how we used the toolkit to script the work in less than an hour? Watch the video below!đÂ
Use the toolkit like we do and this is what's possible for you...
You will outshine any other company, freelancer, or team a client is interviewing. Welcome to the world of being an in-demand filmmaker.
You will gain the ability to pitch your worth, and start charging you true value on your next projects - oh, and never undercharge again.
The insight and knowledge to work with repeat clients on projects you dreamt of before - now all wrapped into your daily schedule.
The processes to hunt for better clients, land the gigs you felt you "couldn't," and compete with those you used to admire.
Frees up your time on work that used to take days, which now takes 30% less time, all so you can take a break, or land more repeat clients.
Ready to become the filmmaker you know you can be?
LEVEL UP IN 2024
PAY IN FULL
$497
Usually: $1,162 Save: $665
LIFETIME ACCESS
PAYMENT PLAN
$147/mon
LIFETIME ACCESS
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MONEY-BACK GUARANTEE
Your happiness is our priority. So if youâre not entirely obsessed with the Science of Storytelling within the first 6 months of the program, weâll pay you back in full.
If you complete all the lessons, show us a project that you worked on applying the principles behind the Science of Storytelling, and are still not 100% satisfied with the programâyou have a full six months to request a refund.
Thatâs right â we guarantee your purchase for a full six-months, giving you time to dive in and fully soak up the process and ideas.
Everything Youâll Get Inside Science Of Storytelling
IN A NUTSHELL: As a filmmaker, this module provides you with a foundational understanding of why storytelling is a vital tool in your arsenal. It shows you how to recognize the potential of stories to not just entertain, but to also inspire change and convey meaningful messages. This insight will aid you in creating films that resonate with your audience, leaving a lasting impression, and elevating your work from simply being seen to being remembered and valued.Â
Once youâve completed this module, you can expect to:
Discover how to weave narratives that deeply resonate with audiences, ensuring your films are not just watched, but felt at the core.
Shift from being a regular storyteller to a remarkable one, creating content that stands out in a crowded media landscape
Understand how to build strong emotional bridges with your audience, engaging viewers like never before.
Harness the power of storytelling to not just entertain, but inspire change and convey powerful messages that matter.
Uncover the art of capturing and holding audience attention from start to finish, making every moment of your film count.
Elevate your brand as a filmmaker who delivers not just videos, but memorable experiences and results, the art of capturing and holding the audience's attention attracting higher-value projects and clients.
Break through creative blocks and discover fresh, impactful stories everywhere, fueling your passion and purpose as a filmmaker.
8 important video lessons:
Why Story Is More Important Than Ever
What Exactly Is A Story
Who Youâre Learning From
âTwo Critical Forces In Story
The Four Pillars Of Story
âThe Science Of Storytelling â Narrative Transportation
âThe Science Of Storytelling â Character Identification
An Overview Of The Process
An expert interview with Dr. Anne Hamby, one of the leading Researchers on Narrative Transportation.
PDF downloads of Museâs published academic research.
Additional must-read studies that will transform the way you see story.
IN A NUTSHELL: Engaging in Storyfinding equips you with a deeper understanding of your subject, leading to more informed and intentional creative decisions. This process will enable you to discover unique characters and conflicts that form the heart of your story, ultimately enhancing the emotional and intellectual impact of your films.
Once youâve completed this module, you can expect to:
Discover compelling characters who bring your story to life and resonate with audiences.
Find central conflicts that drive narrative engagement and keep viewers hooked.Â
Make informed creative choices that align with the heart of your story, elevating its quality.
Gain an in-depth understanding of your film's subject matter, enhancing authenticity and depth.
Incorporate varied viewpoints, enriching your narrative with a broad spectrum of experiences and insights.
Conduct thorough pre-production research which reduces time and resources spent in production and post-production.
9 important video lessons:
Shifting Your Approach To Filmmaking
Storyfinding 101
People As The Big 3 Things
âPlot As Curiosity
âPurpose As The Keywords
Places As Authenticity
Step-By-Step Storyfinding Process
Storyfinding Manual
âThe 7 Types Of Stories
Museâs official Storyfinding Manual:Â A guidebook on the Storyfinding process from beginning to end.
Strategic Breakdown:Â A look at different storytelling strategies and how to make the most of them.
Storyfinding Tracker:Â A single spreadsheet to keep track of all of your ongoing storyfinding conversations in one place.
IN A NUTSHELL: Understanding and executing creative milestones is vital for filmmakers. It ensures the film has a clear objective, strong characters that drive emotional engagement, and a compelling plot. Our approach will help you create stories that resonate deeply with audiences, making your work stand out in a saturated and ultra-competitive landscape.
Once youâve completed this module, you can expect to:
Articulate your film's goals through Story Keywords ensuring every creative decision aligns with your vision.
Master the art of choosing characters that embody the essence of your story, enhancing the impact of your storytelling.
Develop a plot that captivates from start to finish, ensuring your audience remains engaged throughout your film.
Gain advanced skills in crafting narratives, strategically developing your story, and optimizing for emotional engagement and audience retention.
Build confidence in your creative decisions, knowing they are backed by a proven, strategic approach.
Employ a transformative approach to storytelling that not only entertains but also influences and inspires your audience.
9 important video lessons:
The Three Creative Milestones
Developing Your Story Keywords
Tips For Better Keywords
âChoosing Your Lead Character
Additional Character Roles
Developing Your Storyboards
The Hook And Jab
Wrapping Plot In Place
Making Your First Film With Muse
Keywords Worksheet: A guide to help you identify and align on your objective so that you can stay on track throughout the entire process.
Character Brief Worksheet: A breakdown on what to look for in a character and how to seek out the most powerful characters for your film.
Sample Profit and Loss Statement: A document that delivers clarity around revenue from different projects, expenses and the profit.
Storyboard Breakdown: You will be able to use this worksheet to plan the plot points of your story and go into production with intention and preparation.
A Digital Version of All 3 Creative Milestones: You can use our templates as-is or quickly use all of your own branding.
Get your own $60,000 virtual assistant, 24/7, to cover your blindspots, build workflows, and do it before you've brewed that first morning coffee.
AI workflows trained on our research data (not generalized GPTs, or some Joseph Campbell story structure you've heard before). Get real results, right at your fingertips, when you need it most.
This will become your superpower, and you need zero AI experience to take advantage of it right now. Simple prompts, and you're off to the races with pre-loaded storyboards, templates, and scripts.
Cuts daily filmmaking research and script work from 2-4 hours per day into 20-30 minutes. Buys back your time to free headspace or take more client work.Â
The ultimate creative 24/7 creative assistant
Stuck for character arcs? Just askÂ
Interview questions at the drop of a hatÂ
Mission statements are a prompt awayÂ
âReview full transcripts & get better story structure
Keywords, research briefs, and story structures
Access the 3/1 rule for detailed shot perspectives
Research that took hours, now just minutes
Plot narratives right before your eyes
This is for you if...
You make documentary, commercial, or non profit films
You work with clients or are an in-house filmmaker for agencies or companies
You craft real stories involving real people rather than scripting and hiring actors
You're a filmmaker of any skill level, from beginner to advanced (regardless of your technical capabilities)
This is NOT for you if...
You aspire to make Hollywood-style films involving fictional narratives, hired actors, and written screenplays
You're not a filmmaker and only wish to learn about storytelling.
You're looking for quick hacks without doing what it takes to get into the world and find and tell unique stories
Watch some of our work the Science of Storytelling is built upon...
Four Seasons Desroches
As the lead storytelling partner for Four Seasons, we created over a hundred films at dozens of their propertiesâincluding their most viewed film of all- time.
The Britto Doc
An in the works documentary on the life of the most licensed artist in history: Romero Britto.
What other incredible Filmmakers said about the process...
Everything You Need To Craft Unforgettable Stories. Every Time.
WHETHER YOUâRE A BEGINNER FILMMAKER OR A SEASONED VETâELIMINATE ALL GUESSWORK FROM YOUR NEXT BEST PROJECT.
26+ important video lessons on the Science of Storytelling ($327 Value)
Museâs official Storyfinding Manual, Storyfinding Tracker, Strategic Breakdown, Keywords Worksheet & Character Brief Worksheet ($250 Value)Â
The Story Genius AI acting as your own 24/7 assistant or duplicate version of you. Trained on our science of data so you get accurate story hooks, storyboards, and film-work prep at the touch of an input. ($199 Value)
Our pre-designed Canva templates you can use this alongside Story Genius to complete work faster, increase your perceived value when pitching your ideas, and buy back your time to take on bigger clients ($199 Value)
Step-by-step blueprint to plan the plot points of your story and go into production with intention and preparation ($99 Value)
Value: $1074
FREE BONUS:Â The StoryFirstâą Community
You've longed for a dynamic, always-on filmmaking community. Welcome to the Story First Community, where decades of collective filmmaking wisdom come alive!
đŹ Connect, Share, and Grow: Imagine a place where you're surrounded by friends who get it â they love filmmaking and storytelling just like you. Here, you can show off your latest work, get real talk feedback, and get help when you feel stuck.
đ 24/7 Global Access: No matter where you are, a world of filmmakers is in your pocket. Need urgent advice? Celebrating a win? Your community is ready to help â available on web and mobile.
đ Film Reviews: We know a filmmaker's journey is often solitary. That's why we've created a space solely to post your work and get feedback from like-minded folks. Your work deserves to be celebrated and discussed beyond just the client deliverables.
đ„ Exclusive Monthly Themes: Each month has a theme that  guides the dialogue from the Muse Team. The theme is also what determines the exclusive event each month â a webinar just for those in Story First.
Monthly Themes
Each month, dive deep into a specific area of filmmaking, enriching your craft.
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Ready to become the filmmaker you know you can be?
LEVEL UP IN 2024
PAY IN FULL
$497
Usually: $1,162 Save: $665
LIFETIME ACCESS
PAYMENT PLAN
$147/mon
LIFETIME ACCESS
Everything you need to know is in The Science of Storytelling
Ever feel like a tripod, completely at the whim of your clients?
In order to become the creative you've always wanted to be, you need to establish your perspective and demonstrate expertise. This 90-day experience will give you the tools and processes to put you in the driver's seat of your projects . It's not about finding better clients or tools â it's about unlocking your potential through a structured approach to storytelling.
