Donald and Jan's mentorship journey.

Boosting Profits Through Strategic Storytelling.

It was that classic story of boy meets girl in the broadcast news industry. Jan and Donald’s paths converged in a local television market where Jan, a meteorologist, and Donald, a reporter and anchor, began a collaboration they never expected. From fast friends to a husband-and-wife team, they’ve been in it together through it all.

Their careers took them to top markets like Orlando and Raleigh, where they worked side by side. Despite their success, the stories they told were often filled with negativity. "We were always fighting for the human interest stories, the good news," Jan reflected.

Feeling constrained by the limitations of broadcast news and yearning to tell more impactful stories, Jan and Donald made a bold decision. They left their stable careers and took a leap of faith to start their own business. "It was a complete close-your-eyes, hold-hands, and jump," said Jan.

They quickly found a niche in travel and tourism, leveraging their extensive broadcast skills to create compelling videos. 

But they wanted more and needed intentionality and the processes to ensure they didn’t burn out while creating even better films.

Donald was constantly on the road and Jan’s days were busy producing behind the scenes and looking to seek out more clients. Something needed to change.

When they joined the mentorship program, it began with a very in-depth assessment of their processes. The insights and coaching that resulted allowed them to refine everything they did from presales to post-production.

This empowered them to redefine the way they work with some of their oldest clients and tell their stories. "Muse has allowed my curiosity to return where I have the time to be really curious about something and think about what do I want to know about this," Jan noted.

The impact was immediate. They learned to implement intentional processes, transforming their workflow for efficiency that resulted in powerful stories. 

Once the processes were in place, it was time to look at the brand. For years, Jan and Donald had downplayed their personalities and uniqueness they bring to the experience, believing it was more professional to focus solely on the work.

The program helped them realize that their personal touch was where their value was. The rebrand allowed them to embrace their strengths and incorporate more of their personalities into their work.

Their first proposal under the new brand and approach moved a long-time client to tears, leading to an immediate project acceptance.

This emotional connection where their client felt truly seen reaffirmed their belief in the power of being authentic.

At its core, the mentorship program didn’t just refine their skills; it reinvigorated their passion for storytelling.

It equipped them with the tools and confidence to take bold action, allowing for bigger budgets, profit margins, and the meaningful work they've been searching for.