A Simple System for Profitable Filmmaking
Learn how to grow your filmmaking business by wowing clients, gaining new accounts, and increasing your profit.
Sign Up Today!Yes, story matters most. But you still need to sell your work, generate more clients, and ensure your films are profitable.
That's what this course is for.
How to attract new clients and build accounts
How to increase perceived value and charge more for your films
How to build a budget and ensure you're profitable
"While all my weddings have been wiped out due to the pandemic, I have gained — due to the pivot that Profitable Filmmaking helped me make — several commercial jobs that have not only paid, but are showing exciting potential for additional lucrative contracts."
STEPHAN, HAWAII
Hi, I'm Patrick, Muse's founder and chief creative.
If you're anything like me, you didn't become a filmmaker so you could run a business.
In fact, I spent the first thirteen years of my career ignoring and running away from the business side of things. From the outside, everything looked great — I had a team, we made interesting films, and yeah, even won a handful of Emmys.
But the truth is, I don’t like thinking about how we used to run Muse.
It was stressful. I was always worried about something. Heck, I didn’t take a vacation for thirteen years because there always seemed to be something that I needed to check on.
And sometimes things got really hard.
I’ve had to skip paying myself. I’ve felt sick to my stomach, not knowing how I was going to pay everyone else. And, I’ve stayed awake at night worrying about how I was going to make a sale.
It sucked.
But, over the last several years, I learned that it doesn’t have to be that way. And I want to share what I've learned, and what has worked for us, in our second flagship course - Profitable Filmmaking.
Based on science, rooted in passion.
At Muse Storytelling, we've found and told some pretty remarkable stories over the years.
We've used these ideas to win Emmys.
We've used them in our work with global brands like FujiFilm, Four Seasons, and the NFL.
We've used them to rack up tens of millions of views for our original web series.
And we've taught our methods in closed-door sessions at Apple, Nike, and the United Nations.
It's not luck; it's our process.
Our storyfinding method works—consistently.
Put in the work, learn a few fundamental ideas, and take your stories to new heights.
What this course can do for you
Here's what you'll get when you choose Profitable Filmmaking
8 Course Modules
30 Focused Teaching Videos
7 Ready-to-Use Legal Templates
100 Page Workbook
MODULE 1
Master the Core Concepts
We start with four core concepts that underlie every decision we make at Muse. These core concepts break down our secrets to success into clear, actionable steps that you can put on autopilot each day to unlock the creative and financial freedom you’ve been searching for.
YOU'LL LEARN HOW TO:
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Master R.E.P.S. —the four concepts that you can build your business on
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Unlock the secret to exponential returns with well-timed effort
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Take back creative control from your clients with our simple mindset shift
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Multiply your budgets by concentrating on what videographers ignore
(Hint: It has nothing to do with your films!) -
Identify and erase pain points in your business with our Simple Systems Toolbox
MODULE 2
Craft a Powerful Vision
Many of us settle for making films we aren’t proud of for clients we don’t care about. That ends now. We show you how to stop looking at what’s “realistic” or what you should be “grateful” for, and focus instead on what you really want — and how to make that a reality.
YOU'LL LEARN HOW TO:
- Get total clarity on exactly what you want (and how to get it) with our four-step inVEST process
- Prioritize what you want (and ditch the rest)
- Motivate yourself with the seven realities every vision needs
TOOLS TO SAVE YOU TIME:
- Two podcasts that walk you step-by-step through your vision-setting journey
- Guided brainstorms to focus your ideas on the parts of your business that matter most to you
MODULE 3
Create a Magnetic Brand
Your perspective is the most powerful lens you’ll attach to a camera, and this module will teach you how to communicate who you are to the world. Our toolkit is designed to transform your vision into concrete words and stories, so you’ll be able to walk into any client meeting with confidence about who you are and why they want you.
YOU'LL LEARN HOW TO:
- Introduce yourself so ideal clients will seek you out using the Yes & Yes method
- Leverage "Keywords" to feel confident in your decisions
- Develop the three Cornerstone Stories that are proven to close sales and build trust with clients
TOOLS TO SAVE YOU TIME:
- Worksheets to craft your introduction and identify your Keywords
- Word-for-word guidance to craft the stories that will get clients saying YES!
MODULE 4
Find the Clients You Love
The best thing about discovering your vision and brand is that you’ll come out on the other side knowing the stories you want to tell — and which clients will help you tell them. Our five-step sales process can make the stress of chasing clients a thing of the past, so that you can focus on what really matters to you.
YOU'LL LEARN HOW TO:
- Unlock the simple way to find dream clients and dream budgets (do this right and you’ll never struggle to find clients again)
- Find dream clients in places they want to hear from you and where you have no competition
- Quit competing for work and start attracting it
- Charge more for your productions with our done-for-you templates
- Land repeat clients that give you tons of creative freedom
TOOLS TO SAVE YOU TIME:
- Done-for-you email templates that will connect you with dream clients
- Cheat sheets for how to double your budgets with one simple step that almost no one does
- Our system for winning RFPs (without ever submitting one)
- A fully-designed pitch deck template that will blow away prospective clients from the start
MODULE 5
Profit With Purpose
So often we treat “profit” like a dirty word. After all, most of us are in this industry because we love being filmmakers, not maximizing profit. In this module, we'll show you how to use simple systems to make more money to enable your dreams.
YOU'LL LEARN HOW TO:
- Increase your profit, with purpose to fuel you
- Create a production budget in a matter of minutes
- Never be intimidated by the numbers side of your business
- Determine which projects are truly profitable (and learn exactly how to make them all profitable)
- How to stop being pushed around by clients and start getting paid what you’re worth
TOOLS TO SAVE YOU TIME:
- Sample budgets that show you exactly how to spend every dollar of every project of any size
- Our budget template, that will save you time and money and make scoping a project easy
- A project profitability calculator that shows you just how much money you’re really making
MODULE 6
Feel Confident & Clear
As a business owner, making decisions is the most important thing you do. But it's hard when you're overwhelmed and not an expert. So we're bringing in a team of experts who help our business to give you clarity and confidence, and to show you how to look three steps ahead.
YOU'LL LEARN HOW TO:
- Evaluate and understand your business risks (a livesaver)
- Free yourself from the cycle of cramming to meet deadlines
- Know why you can ignore most insurance offers — and learn exactly which one you can’t
TOOLS TO SAVE YOU TIME:
- All the legal templates we use on a weekly basis (these would cost at least $2,000 to have drafted, but we give them to you for free!)
- The three decision-making frameworks that we use every day at Muse (they can change everything)
MODULE 7
Build a Team You Love
Filmmaking is a team sport. Whether you’re building a team of freelancers on set, or a small team of remarkable people (like we do at Muse), the people you choose will have a huge impact on your happiness and success.
YOU'LL LEARN HOW TO:
- Know exactly when to hire, when to fire, and how to find the best team members
- Use our two-ingredient framework to evaluate every potential hire
- Get the most out of everyone (and have the most fun) with our six culture touch points
TOOLS TO SAVE YOU TIME:
- Done-for-you job postings that will attract the right people
- Step-by-step worksheets that make hiring (and firing) super simple
- Our "Build the Bus Method" that makes building a team simple
MODULE 8
Chart Your Path to Success
This is where the rubber meets the road. We’re building a 90-day and a 1-year strategic plan that will propel you from today toward the dream business and films from your vision.
YOU'LL LEARN HOW TO:
- Keep yourself motivated and energized — every day
- Passively attract clients you want to work with (one key strategy does the work for you)
- Actually achieve your goals, rather than dream about them
- Build a 90-day strategic plan that gives you clarity and confidence
TOOLS TO SAVE YOU TIME:
- A clear map of action you need to take to build your dream business
- The four types of businesses you might have — and what steps to take with each of them
- Videos, podcasts, and worksheets that will ensure your success
"I enrolled in Profitable Filmmaking to make my business more profitable. But after 8 weeks, I realized it was even more profitable for myself.
For the first time in 10+ years I have a clear vision and strategy to make my business grow the way I want to."
- SEBASTIAN, FRANCE
Here's How Becoming a Profitable Filmmaker Helps You
Become the trusted expert
We’ll show you how to build trust with your clients so they look to you for insight and allow you to take true creative lead.<
Grow your accounts
Know how to be proactive and turn a single client into a reliable and repeatable revenue.
Become a financial whiz kid
Know how to plan a budget, project cash flow, and gain insights on how to maximize your profit.
You'll get access to the full course for
$997
You'll receive lifetime access to...
8 Course modules
30 Focused teaching videos
7 Ready-to-use legal templates
100 Page workbook
